Sports Consultr x Player ID Academy

NEW PROJECT

In early 2019, when times were more "normal", I re-connected with an old colleague,  Obadiah Emaru in London, UK who was looking for to set up a new private coaching academy in his community  with a vision "to offer children in the community the best opportunity to fulfil their maximum potential."  Player ID Academy was born from a frustration of lack of opportunities for younger footballers in their area, and wants to offer a professioanl player experience that goes beyond teaching football.

Obadiah, Co-Founder and Academy Director, reached out to Sports Consultr to assist on the Player ID Academy project, with a brief to help with the logo, branding as well as to assist in launching the player pathway.

A project with founders who are passionate about their work, especially in sport means ideas will come flooding in, and helping pick the best ones and refining them to identify their brand is a process which I really enjoy. When working with Player ID Academy, we had a number of initial ideas on logo design and inspiration to work with and with a brief to create a modern design, a logo which can evolve into a larger brand and also wearable on jerseys. The end result was a clean and simple one colour logo which is versatile and scalable. An exciting opportunity with this logo and the company is that they can diversify and expand into other sports and the player within the logo is the only item that will require changing.

The junior player coaching programs targeted at ages 5 years old to 18 years old, is an area where i’ve gained considerable experience in the last 15 years. My experience in this area helped guide Player ID Academy into defining what each stage of development to consisted of to match age groups in , as well as the progression from these programs with the players technical development stage in mind. You can view these junior programs HERE

Alongside providing consultation within branding and player pathways, my network within the football community in the UK was also of great value which I wanted to share with Player ID Academy. This included introducing them to professional football clubs in northern England of whom they could create relationships with to play games against. Having these opportunities to play games means Player ID Academy become more reputable in the community as they provide better opportunities for players to progress into the professional game.

To add to this, I also recognised the players who don’t have the quality to establish themselves in the UK, at 16-18 years old are under threat and the question is where do they go from here? This is where I used my contacts within the UK who can then link to USA university trials where players can trial to gain fully paid or subsidised scholarships for 4 years of study in America but also represent the University football team on a pathway to play professionally in the MLS leagues.

As a consequence of the academy games and USA links, P.I.A will gain more registrations and more quality coming through their programs as they become the go to provider for football in London.

It’s been 18 months since I started working with Obadiah and the Player ID Academy on their project and it’s such an exciting journey they’re on and i’m delighted my services have been able to assist them on their journey.

Watch this space for updates…club merch

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